AFM to keep momentum strong following football season
AFM to keep momentum strong following football season
Avocados from Mexico plans to keep avocado consumption strong following the Super Bowl with its new Fanwich campaign. Launching nationwide and running Feb. 2 to March 13, the Fanwich campaign will feature a variety of consumer-focused marketing efforts to encourage consumers to create their own unique and delicious sandwiches featuring avocados from Mexico.
Consumers can enter their sandwich creation at Fanwich.com for a chance to win one of four $500 grocery gift cards, which will be awarded weekly, or the grand prize of either a kitchen makeover, a “man cave” or a 10-day trip to any destination in the world, a value of $25,000.
“This Fanwich campaign will keep avocado fans pumped up long after the Big Game comes to an end,” Alvaro Luque, president of AFM, said in a press release. “This promotion will give our consumers a reason to eat and feel better with avocados From Mexico while having fun building the ultimate Fanwich.”
Retailers will also get a chance to score big by participating in AFM’s first national display contest. To enter, retailers can submit a picture of their unique displays online at www.Fanwich.com/Retail. The displays must utilize Fanwich point-of-sale items and all entries must be submitted no later than March 20. Prizes range from an iPad to $10,000 cash for retailers to create their own ultimate “man cave.”
Along with a consumer contest and a retail display contest, the campaign will be supported with a digital and social media campaign, as well as in-store radio and merchandising. AFM has also partnered with Jeff Mauro, “Sandwich King” and co-host of “The Kitchen,” to create hype videos leading up to, and during, the contest.
More information about Avocados from Mexico and the Fanwich campaign is available at www.avocadosfrommexico.com.