General Produce names director of marketing and communications
General Produce names director of marketing and communications
General Produce, a family-owned-and-operated produce distributor, promoted Linda Luka to the newly created office of director of marketing and communications for the 80-year-old wholesale company. In this role, Luka will guide and maintain the company’s brand, managing internal and external communications.
“Linda has been intimately involved with our sales, marketing and merchandising programs through the years, and brings a high level of experience to this new position,” Tom Chan, chief executive officer of General Produce, said in a press release. “We realized we needed someone with her creativity, passion for produce and connection to General Produce to steward this effort.”
Luka has been affiliated with General Produce for 13 years, holding a variety of positions supporting merchandising and sales growth. Prior to joining General Produce, Linda was a retail produce specialist for Lucky Stores and Albertsons.
“I believe General Produce has a unique and compelling story to tell about the company’s rich history, our valued customers, employees, vendors and this great community that we serve," Luka said in the release. "I am thrilled to be the one to share that news.”