Sundia achieves 2,000-retailer milestone
Sundia achieves 2,000-retailer milestone
Sundia Corp., based in San Francisco, announced that its Original Watermelon Juice and watermelon juice blends are now found in the produce sections of over 2,000 retail stores nationwide, exceeding the company's expectations.
The watermelon marketer and juice company picked up retail distribution in New England and the Midwest the third week of July. Retailers carrying Sundia juices now include Whole Foods, Randall's, A&P, Shaw's, Albertson's, Wal-Mart, HEB and Tom Thumb.
Sundia Original Watermelon Juice was first announced last September, with the watermelon juice blends being added in March.
"Being in 2,000 stores is a major milestone for a company as young as Sundia," Dan Hoskins, chief operating officer of Sundia Corp. and a former Odwalla executive, said in a statement. "What's even more encouraging is that many of our new retailers were added because their customers demanded the juice."
Sundia's watermelon juice line includes Original Watermelon, Watermelon Pomegranate, Watermelon Blackberry and Watermelon Limeade.
Started only a little over a year ago, Sundia has become the leading watermelon brand in the United States. Through partnerships with the nation's top watermelon growers and distributors, Sundia-branded watermelons now account for over 30 percent of the country's watermelon supply. Watermelon growers benefit from their Sundia partnership through bulk purchasing agreements with suppliers such as the recently announced deal with Weyerhaeuser Co. that help growers more accurately predict and control their future cost of goods.
The watermelon marketer and juice company picked up retail distribution in New England and the Midwest the third week of July. Retailers carrying Sundia juices now include Whole Foods, Randall's, A&P, Shaw's, Albertson's, Wal-Mart, HEB and Tom Thumb.
Sundia Original Watermelon Juice was first announced last September, with the watermelon juice blends being added in March.
"Being in 2,000 stores is a major milestone for a company as young as Sundia," Dan Hoskins, chief operating officer of Sundia Corp. and a former Odwalla executive, said in a statement. "What's even more encouraging is that many of our new retailers were added because their customers demanded the juice."
Sundia's watermelon juice line includes Original Watermelon, Watermelon Pomegranate, Watermelon Blackberry and Watermelon Limeade.
Started only a little over a year ago, Sundia has become the leading watermelon brand in the United States. Through partnerships with the nation's top watermelon growers and distributors, Sundia-branded watermelons now account for over 30 percent of the country's watermelon supply. Watermelon growers benefit from their Sundia partnership through bulk purchasing agreements with suppliers such as the recently announced deal with Weyerhaeuser Co. that help growers more accurately predict and control their future cost of goods.
