Braga Fresh adds cauliflower to Josie’s Organics line
Braga Fresh adds cauliflower to Josie’s Organics line
Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.
Josie’s Organics cauliflower is currently available, both wrapped and naked.
The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.
Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.
“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”
In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.
Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.