New Santa Sweets packaging encourages youngsters to eat brighter!
New Santa Sweets packaging encourages youngsters to eat brighter!
Procacci Bros. Sales Corp. has unveiled new Sesame Street-themed packaging for its popular Santa Sweets authentic grape tomatoes. The new packaging and label, which features Sesame Street’s lovable red character, Elmo, is Procacci's first contribution to the Produce Marketing Association and Sesame Workshop’s nationwide eat brighter! initiative. 
“Our Santa Sweets grape tomatoes are a perfect fit for this fantastic initiative,” Rick Feighery, Procacci Bros. vice president of sales, said in a press release. “Kids love their sweet taste and that they’re great for snacking. The health benefits are numerous — just one serving contains 45 percent of the recommended daily values for vitamin C and iron. Grape tomatoes contain no cholesterol or fat and they’re an outstanding source of the powerful antioxidant lycopene.
The ‘eat brighter!’ campaign presents one of the most exciting marketing opportunities that Procacci Bros. and Santa Sweets has encountered since introducing grape tomatoes to the mass U.S. market in the late 1990s, according to Frank Paone, director of marketing.
“When we joined the program, our team saw it as a natural fit to put a Sesame Street character on our own existing label near Tom, Matt & Otto, our longtime Santa Sweets mascots," Paone said in the release. "We love the ability to promote the characters to children as we’ve seen proven success around the industry with it. Grape tomatoes are such a sweet and healthy snack for young diets and we believe that the ‘eat brighter!’ program will help us get them into more lunchboxes and onto children’s plates."
Available year-round, Santa Sweets authentic grape tomatoes are ripened on the vine and handpicked to ensure the highest quality. The ‘eat brighter!’ labels are available to ship to customers immediately.