Fresh & Easy launching Smarter Market concept
Fresh & Easy launching Smarter Market concept
Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission: saving customers time by making fresh and natural food more available and affordable.
Fresh & Easy is bringing this mission to life through store remodel and reintroduction to customers as a Smarter Market. Using many of its Las Vegas stores as a test, Fresh & Easy is unveiling its innovative take on creating modern convenience with a new “Fresh To Go” hot food bar, a more open, modern feel and layout and a revamped product selection with lower fixtures and a more abundant selection of fresh food.
“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” Mike Evans, Fresh & Easy vice president of marketing, said in a press release. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”
The new Fresh & Easy is a company built on fresh ideas, the company said in the release. Innovation is at the core of everything a Smarter Market does, including hundreds of new unique fresh products introduced this year, eggs stamped with a laid-on date, an in-store growler program, and USDA-certified grab-and-go sandwiches and salads.
The first new-look Fresh & Easy was unveiled two weeks ago in Las Vegas, and this weekend seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.