Stemilt-O-Graphic delivers apple category insights
Stemilt-O-Graphic delivers apple category insights
Stemilt Growers and its category management program, FruitTracker, is delivering national category insights in a new infographic format.
The first “Stemilt-O-Graphic” reports on apple category performance across the United States for the month of October 2014, comparing Nielsen scan data to data from the same time frame the prior year.
According to Stemilt marketing director Roger Pepper, the Stemilt-O-Graphic was designed to give a high-level look at apple category performance across the U.S. and relies on infographics to compare the two periods.
“The first issue of our Stemilt-O-Graphic shows that apples were once again a big part of the produce department in October 2014," Pepperl said in a press release. "On average, apples accounted for 8.1 percent of total department dollars in October, with Gala, Honeycrisp and Red Delicious leading the way among varietals. Additionally, more than two-thirds of apples were sold as bulk in October. This is an important sign of overall category health as bulk sales historically drive more dollars to the department than bags because of their higher retail price.”