College football reporter Heather Cox signs on with IPC for a second year
College football reporter Heather Cox signs on with IPC for a second year
Heather Cox is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the Idaho Potato Commission last year to help promote Idaho potatoes during the fall season, one of the heaviest buying periods for the brand.
"Heather Cox is a great ambassador for the Idaho potato brand," Frank Muir, president and chief executive officer of IPC, said in a press release.
Heather Cox and Spuddy Buddy had the chance to meet Jase Robertson of A&E's 'Duck Dynasty' on at the recent LSU vs. Ole Miss Football game. "Fall is an extremely important time for Idaho potatoes, and Heather's involvement is helping us remind customers to always look for the 'Grown in Idaho' seal when they are purchasing potatoes."
During the college football season, Cox will film 10 short videos (no longer than 45 seconds each) from college stadiums around the country. The videos include on-the-field interviews and shout-outs from tailgating fans. Additionally, Cox, who travels with a small plush Spuddy Buddy, takes pictures of him in unique locations. The pictures are posted to Facebook and fans who come up with the cleverest captions are eligible to win a Spuddy Buddy and cash prizes.
Cox is also promoting Idaho potatoes off the field. Recently, she invited popular food blogger Sara O'Donnell (aka Average Betty) to her home to make two tailgating dishes: Bacon Blitz Potato Skewers and Touchdown Dance Potato Soup. The two demonstrated how to prepare these delicious dishes and captured it all on camera.
All Cox's videos and photos are uploaded on Monday afternoons to the IPC's website www.idahopotato.com and Facebook, Twitter, Pinterest, Instagram and Youtube. Cox is also sharing IPC updates from her Twitter account, @heatherespn.
In the spring, Cox will help the IPC launch the 2015 Big Idaho Potato Truck Tour — a six-ton spud that travels across the country promoting the importance of heart health. She will also publish an article with tips on how busy moms can make easy, healthy lifestyle choices.