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Pretty Lady and Pink Lady get together for holiday party recipe

What happens when two great things get together? Something extraordinary — and in this case, also delicious.

Pretty Lady grapes and Pink Lady apples are partnering in a special seasonal promotion featuring a new holiday recipe.

“I’ll never forget the day I saw a story in the produce press featuring Pretty Lady grapes,”  Alan Taylor, marketing director for Pink Lady America LLC, in Yakima, WA, said in a press release. “I knew instantly these two great products with similar names would someday find a way to work together, and it would be tasty.”pie

It’s also timely, as the standard Pink Lady season in Washington is in full swing by late November-early December, the same time as Pretty Lady for the Holidays hits grocery store aisles featuring premium California table grapes grown by Dulcich & Sons.

“Timing is perfect,” Taylor added in the press release. “The Pink Lady season is just starting to ramp up and Pretty Lady for the Holidays with its eye-catching packaging is holding a major position in supermarket produce departments.”

Combining these two fresh, tasty and healthy products together actually turned out to be the easy part. The new recipe is called Dulcich Baby Grape-Apple Mini Skillets, which is based on a Dutch Baby concept for breakfast. It’s a great way to put the two together and a perfect fit for the season.

Nick Dulcich, president of Sunlight International, the marketing arm for Dulcich & Sons, is also pleased about the pairing of the two Lady brands, especially since they both represent quality and naturally blend well as consumer favorites.

“We couldn’t be more excited to bring these two premium products together and in such a delicious way,” Dulcich said in the press release. “The consumer and retailer feedback on our Pretty Lady for the Holidays program has been fantastic the last two years, and now combined with Pink Lady apples, there’ll even be more to love.”

The Dulcich Baby Grape-Apple Mini Skillets is the first such outing for Pretty Lady grapes and the Pink Lady brand apple, but plans are already in the works for next year.

Talks are currently under way regarding the two products combined in a retail display program, which Sunlight International has extensive experience in developing. Its past merchandising programs have been recognized industry wide for their innovation and success, leading the way in produce promotion.

“It all started with our Harvest Hobgoblin point-of-sale materials created over five years ago,” Dulcich said in the press release. “Today, our family of programs also includes Pretty Lady for the Summer, the Incredible Grape Patch, Pretty Lady for the Holidays, and the latest introduction of Pretty Lady Green Emerald, based on our patented grape variety just introduced this fall. And we look forward to a fresh program with the Pink Lady brand next year.”

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