California Giant expands consumer network with new blog
California Giant expands consumer network with new blog
California Giant, a Watsonville, CA-based shipper of a full line of berries, has unveiled a new blog to continue its emphasis on consumer engagement to build brand loyalty.
The new blog http://thebuzzblog.calgiant.com is a stand-alone tool using new methods of permission-based marketing that attracts consumers, converts them into leads and ultimately builds brand evangelists. The new format of permission-based marketing is a tool California Giant will ultimately convert all of its online tools to in 2015 as it focuses even more on better serving the consumer that is buying their berries.
"Our Buzz Blog is a great place for sharing news, recipes, tips, videos and more," Cindy Jewel, vice president of marketing, said in a press release. "Consumers subscribe to stay up-to-date with the latest happenings at California Giant Berry Farms, and keep coming back for new content. Each time we learn more about their preferences and make sure we are on point to provide information they specifically want, which keeps them engaged and feeling a personal connection to our company."
The beautiful photography on the site grabs consumers immediately, but the content on the new blog maintains their attention with everything from promotions and prize-winning opportunities, to freebies and giveaways, recipes and cooking ideas, nutritional information and health news.
California Giant also provides opportunities for consumers to learn about philanthropic opportunities and events the company and staff participates in as well as what is happening on the farm. A key new element that boosts readership and continues to expand the database of consumers is the opportunity to check out great posts and recipes by guest authors, the company's favorite food bloggers.
The bloggers are constantly feeding the Buzz Blog with new content, great photography and seasonal information featuring California Giant berries.
