Wonderful Sweet Scarletts now available in stores nationwide
Wonderful Sweet Scarletts now available in stores nationwide
The makers of Wonderful Pistachios, POM Wonderful and Wonderful Halos are bringing its newest and sweetest sensation — Wonderful Sweet Scarletts Texas red grapefruits — to produce aisles nationwide.
Sweet Scarletts are grown, packed and shipped in Texas by Paramount Citrus, a leading North American citrus grower.
The warm Texas climate, with its sunny days with cool nights, yields the sweetest premium red grapefruits. Sweet Scarletts will be in season and available throughout the United States and Canada from November through May.
"Sweet Scarletts are so sweet, they will change the way you think about grapefruits," David Krause, president of Paramount Citrus, said in a press release. "Texas red grapefruits are not only a simple healthy snack, but they are also a perfect addition to salads, smoothies and even as a dessert."
Texas red grapefruit has a number of health benefits and can be easily incorporated into a healthy eating or weight management plan. Half of a medium grapefruit is roughly 60 calories and provides 100 percent of the recommended daily value of vitamin C. In addition, Sweet Scarletts grapefruit is positively verified by the Non-GMO Project.
"Wonderful Brands is known for transforming commodities like pistachios, pomegranates, almonds and mandarins into healthy brands, and we're looking to do the same thing with grapefruits," Krause added in the press release. "When consumers choose Wonderful Sweet Scarletts, they know they're enjoying a premium product that was cared for by us from tree to table."
Wonderful Sweet Scarletts are sold in five-, eight- and 10-pound bags, as well as in an eight-pound box and as loose individual fruit in produce aisles of leading grocery, mass merchant and club stores.
The launch will be supported with new displays, point-of sale materials, retailer promotions, free standing inserts, consumer print, customer-specific marketing programs as well as public relations and digital activations. For more information, visit SweetScarletts.com.