Giumarra introduces one-pound kiwi bag
Giumarra introduces one-pound kiwi bag
Giumarra Wenatchee announced the addition of a new kiwifruit packaging option to its lineup. Just in time for the California and Italian seasons, Giumarra will offer a one-pound bag option of Nature’s Partner kiwifruit.
“We experienced success with our one and two-pound kiwifruit clamshells and wanted to expand our packaging offering to appeal to a wider consumer base,” Jason Bushong, division manager for Giumarra Wenatchee, said in a press release.
Jason Bushong “Our research shows that selling packaged kiwifruit in addition to bulk lifts the sales of the entire category.”
The bag features bright graphics, recipes and nutritional information, offering eye appeal for consumers and versatility to the retailer.
“This bag delivers on great merchandising opportunities with QR-coded information for consumers, including new and exciting ways to use kiwifruit, such as in kiwifruit salsa,” Bushong said. “We demoed a kiwifruit avocado salsa recipe for consumers and received great feedback. The options to cross merchandise with kiwifruit are incredibly versatile.”
“The size is perfect for smaller families or single-person households who prefer the convenience of a grab-and-go bag,” Scott Ross, Eastern region business manager for Giumarra, said in the release. “We feel this additional packaging option will ultimately lift kiwifruit sales.”
Giumarra Wenatchee markets a year-round supply of kiwifruit grown in the United States, New Zealand, Chile and Italy.
