Moxxy Marketing, a full-service agency based in Salinas, CA, has been honored with three awards from Graphic Design USA, which launched a new recognition program this year to bring awareness to the power of great design in marketing communications for the fastest-growing segment of our economy — health and wellness.

This new Health + Wellness Design Awards competition encompasses the big picture of healthcare: traditional medical industries such as doctors and nurses, hospitals and homecare, pharmaceuticals and insurance, as well as newly energized preventative and holistic areas such as fitness and exercise, meditation and spiritual, and natural and organic lifestyles.

Moxxy received GDUSA’s Health + Wellness Design Award for the following projects:

Josie’s Organics website (www.josiesorganics.com)

Moxxy developed the “Josie’s Organics” brand to represent the high-quality fresh vegetables grown and distributed by Braga Fresh Family Farms and to appeal to today’s busy consumers, helping Braga stand out in a crowded marketplace and compete effectively.

For brand consistency Moxxy applied the same premium image to the Josie’s website’s design, as well as to the site’s navigation, content and programming for a robust user experience that has a beautiful design as well as a variety of useful content and easy, intuitive navigation.

The site reinforces the Braga farming story in writing, videos and photos. Moxxy worked with food experts to create gorgeously photographed recipes inspired by Josie Braga’s own kitchen favorites. Site visitors can search recipes by ingredient and sort by type of dish.

The site is mobile optimized to be viewed easily on a smartphone or tablet, and links to the Josie’s Organics Facebook, Twitter, Pinterest, Instagram and YouTube accounts, where the brand is consistently and continually communicated and brought to life.

Josie’s Organics trade show display

Moxxy created a 10-foot pop-up display that came to life at PMA Fresh Summit, featuring Josie shopping with her daughter in front of a retail produce case. The beautiful, fresh produce that makes up the “Josie’s Organics” premium brand were on full display without having to be refrigerated.

The produce and packaging appeared as it would in the produce aisle and was effective for the sales team in presenting an idealized image to prospective customers. The life-sized Josie and daughter reinforced the brand’s target consumer and decision-maker in the grocery store as today’s modern mom and her family.