Tom Lange Co. to debut 'Actual Produce' at PMA Fresh Summit
Tom Lange Co. to debut 'Actual Produce' at PMA Fresh Summit
Tom Lange Co. plans to introduce "Actual Produce," its new line of grab-and-go fruit cups, at the Produce Marketing Association Fresh Summit in Anaheim, CA. The product will also be featured in the New Products Showcase.
"Actual Produce" is a lead brand in Tom Lange Co.'s Foods with Benefits strategy, which was developed to help retailers respond to industry trends and meet consumer demand for fresher, healthier and more convenient products.
The "Actual Produce" fruit cups are single-serve containers that hold five ounces of washed, hand-cut product. Currently offering six cup varieties, all are processed regionally to ensure maximum freshness.
The cups are comprised of recycled resin and are adorned with a label resembling a smiling face. The "Actual Produce" branding is both intuitive and appealing, according to the Springfield, IL-based company. As consumers eat the produce, the reverse label reveals the tagline "EAT. SMILE. REPEAT." The cup is specifically designed to promote the product as a grab-and-go snack with its stackability and easy-open tab.
The full line of Actual Produce, which will be on display in booth No. 2232 at the Fresh Summit, is currently being sold in select Target stores throughout the United States.