Giumarra redesigns 'Nature's Partner' brand
Giumarra redesigns 'Nature's Partner' brand
Giumarra Cos., based in Los Angeles, announced that it has redesigned its consumer brand, "Nature's Partner." The company will debut the new brand in October for its fall and winter products, including Argentinean blueberries and Mexican melons.
"Nature's Partner" was founded in 2003 as a unifying brand under which Giumarra's family of growers could pack their produce. The founding tenets of the brand include Italian heritage, family values, growing expertise and high-quality products.
The brand's new look builds upon the 2003 foundation and includes a renewed emphasis on service. The visuals of the brand express the foundation of the company, which stands alongside the new growth with modern, fresh colors and elements.
"Our brand refresh truly came from within the company," Hillary Brick, senior vice president of marketing at Giumarra, said in a press release. "We surveyed our employees and growers and heard an overwhelming sense of pride in the service Giumarra represents. We feel our new look represents this visually and will inspire our stakeholders."
Brick went on to note that the company has greatly increased in size since 2003, with a much broader product range. Additionally, Giumarra's new technology platform is designed to be the foundation for the future as the company expands globally.
"It was time for our brand to represent both our growth and our emphasis on service," Brick added in the press release.
Giumarra will launch the brand across company collateral on a rolling basis, highlighting its partnerships, technology, logistics and marketing.
"We look forward to introducing the new 'Nature's Partner' to our industry partners in the coming weeks," John Corsaro, chief executive officer of Giumarra, said in the press release. "We deeply appreciate the support from all of our customers and growers. The new brand represents our commitment to providing best-in-class service to our partners, mutually expanding our businesses into the future."