Sambrailo to launch Go Greener! packaging for organic produce at PMA Fresh Summit
Sambrailo to launch Go Greener! packaging for organic produce at PMA Fresh Summit
Sambrailo Packaging will use the Produce Marketing Association's Fresh Summit to introduce its new Go Greener! clamshells, the latest packaging innovation for organic growers.
Made with 100 percent post-consumer recycled PET from clear and green beverage bottles, the green translucent color of Go Greener! clamshells will capture the attention of organic consumers on the retail shelf.
Go Greener! clamshells are the first green packaging for organic berries on the market. The manufacturing process is unique in that Sambrailo Packaging is recycling and reusing green plastic flake from green beverage bottles, which would otherwise go into landfills or be shipped overseas for use in other hard plastic goods.
All of the materials in Go Greener! clamshells comply with Food & Drug Administration, Association for Postconsumer Plastic Recyclers and Canadian regulations for recyclability. In the past, there has not been a reuse for these green plastic beverage bottles in the United States, according to the company.
"More than 33 million pounds of green plastic could be reused in one year," Sara Mailhot, product development manager for Sambrailo Packaging, based in Watsonville, CA, said in a press release. "This statistic is hypothetically based on all CCOF-certified organic strawberry growers in the U.S. and Mexico using the Go Greener! one-pound clamshells for one year, so the real potential could far exceed this number as sales grow and the product line increases."
The Go Greener! clamshells are currently available in three configurations: the Mixim Classic one-pound friction-lock; the one-pound LV button-lock; and the six-ounce LV (5x5). These sizes are ideal for strawberries, raspberries and blackberries, but can be used for other organic produce items as well.
Recyclable film labels applied with a water-soluble adhesive are also available, making Go Greener! packaging solutions even more appealing to organic consumers.