Kevin Doran named Houweling’s COO
Kevin Doran named Houweling’s COO
Houweling’s Tomatoes has hired long-time produce industry executive Kevin Doran to the newly created role of chief operating officer. Doran brings over 20 years of strategic sales and marketing executive mangement experience.
For the the last six years he was with the Greenery BV, where he served as a key member of the executive at the parent company in addition to managing director of multiple business units, including the Greenery UK Ltd., Greenery Overseas BV, Greenery North America Ltd., Blue Sky Cargo BV, Licensed Variety Editors BV and their subsidiaries.
Kevin Doran
“Houweling’s is committed to setting the standard for excellence within greenhouse and produce industry," Casey Houweling, chief executive officer of Houweling’s Tomatoes, said in a press release. "Our growing expertise is second to none, and while we have made significant strides as a sales and marketing organization, I see Kevin as an integral piece to realize the vision I have for our company.”
As COO, Doran’s role will initially focus on all high touch customer interface platforms for all three Houweling’s greenhouse farm locations. He will elevate the company’s direct retail partnerships by adding management depth and specialized knowledge of protected crops and the greenhouse sector.
“I have always had a tremendous respect for Casey Houweling, his values and passion for growing," Doran said in the release. "When the opportunity to work alongside this industry pioneer and leader came, I knew it was one I could not pass up. It’s an exciting period in Houweling's history, and believe I can add value and perspective that will help the business achieve its stated objectives in what is a very competitive industry sector.”
Doran will ultimately be based in the company's Camarillo, CA, operation.
Houweling’s Tomatoes grows sustainable, year-round greenhouse tomatoes on 175 acres in Camarillo as well as Delta, BC. In January of 2015, Houweling’s will begin harvesting from its new 28-acre farm in Mona, UT.