Green Giant Fresh rolls out new marketing campaign
Green Giant Fresh rolls out new marketing campaign
Green Giant Fresh announced the launch of its 'On Trend’ campaign at the PMA Fresh Summit. The ‘On Trend’ messaging highlights Green Giant Fresh’s alignment with a number of consumer trends, including convenience, snacking, cause marketing, national branding and health awareness.
"We listen to what our customers want, research trends and then choose the best new formats and offerings to bring to market," Jamie Strachan, chief executive officer of Green Giant Fresh, said in a press release. "We are committed to delivering products that are On Trend and providing consumers with value through convenience, taste, quality and innovation. Our extensive 2014 product rollouts are a reflection of that commitment.”
As a widely recognized vegetable brand, Green Giant Fresh offers complete solutions in all major vegetables categories. Green Giant Fresh will be featuring new items at PMA Fresh Summit Booth No. 1238 and in the Fresh Summit New Products Showcase:
- Little Gem Lettuce Hearts
- Green Giant Fresh Hummus — available in eight flavors
- Full-line Herbs
- Basil - two-ounce pouches
- Trimmed and peeled baby brussels sprouts
- Trimmed and peeled brussels sprouts
- Asparagus tips
- Sweet corn — Grab ‘n Go pouch
- Brussels sprouts halves
- Sweet baby carrots
- Living Lettuce Trio