'Eat One Fruit A Day That Scares You': Frieda's brings jackfruit to PMA Fresh Summit
'Eat One Fruit A Day That Scares You': Frieda's brings jackfruit to PMA Fresh Summit
A longtime PMA Fresh Summit exhibitor, Frieda's Specialty Produce challenges this year's attendees to "Eat One Fruit A Day That Scares You," and to try jackfruit, the scary-looking fruit that smells and tastes amazing.
Samples of jackfruit will be available at Frieda's booth (No. 2830) both days of the PMA Fresh Summit in Anaheim, CA, on Oct. 18-19.
"Jackfruit is a definite showstopper of tropical fruits," Karen Caplan, president and chief executive officer of Los Alamitos, CA-based Frieda's, said in a press release. "It has the impressive size and a unique fragrance that reminds you of Juicy Fruit gum, and these succulent pods of sweet, yellow flesh that taste like all of your favorite tropical fruits in one perfect bite."
Jackfruit is the world's largest tree fruit. As the fruit ripens, the exterior turns yellow and becomes fragrant. When eaten fresh, the yellow flesh has hints of mango, banana and melon. Unripe fruit is often used as a meat substitute in curries, tacos and sandwiches. The seeds are also edible once boiled or roasted. NPR called Jackfruit "the ginormous fruit to feed the world" for its versatility.
Frieda's also will display other "scary fruits" such as organic finger limes, Buddha's Hands, Kiwano, cherimoya, Mandarinquats and Mangosteens.