MountainKing Potatoes rolls out bold, new display units to boost impulse sales, complement ad features
MountainKing Potatoes rolls out bold, new display units to boost impulse sales, complement ad features

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and complement ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.
"We've created a look that will certainly inspire creative retailer displays," John Pope, vice president sales and marketing at MountainKing, said in a press release. "We're excited to see how shoppers react."
The company's four new attention-getting display units are each designed with high-impact graphics touting the company's farm-fresh appeal while presenting ways shoppers can complete their meals with MountainKing.
The company's new 40x48-inch fresh bin with bold color graphics is large enough for 100 10-pound bags, 125 eight-pound bags or 200 five-pound bags. Sized over 13 square feet, MountainKing's new large bin display is perfect for high-volume promotions and eliminates the need for frequent restocking.
MountainKing's half-pallet grill bin entices shoppers with the look of a large, stainless steel backyard grill with steaks and potatoes cooking over an open flame. A spatula and apron are shown hanging from the grill to create a true depiction of a backyard cookout.
Perfect for display by the meat case, the half-pallet bin (sized 40x24-inches) holds 84 five-pound bags, 130 three-pound bags or 100 tray packs. The grill bin is particularly effective in southern and western areas where grilling is a year-round activity.
Tater Town stack boxes, display-ready boxes featuring MountainKing's Steak House Bakers, are ideal for secondary display locations and lower-volume stores. Stacked 4x4 on quarter and full pallets, each stack holds 64 three-pound bags, 96 roaster bags or 96 tray packs.
Also now available from MountainKing are new, high-graphic display wraps, ideal for suggesting the pairing of potatoes with seafood and other dishes. Four new wraps are available for Steak House Roasters, Steak House Bakers, Crawfish Reds and Seafood Market Reds.
According to the company, the display wraps have elevated sales of three-pound Seafood Red and four-pack sales by 53 percent. The easy-to-use wraps can be installed by store personnel or MountainKing's merchandising representatives.
MountainKing Potatoes is a leading grower of high-flavor potato varieties. Currently, about 1 million U.S. households enjoy MountainKing products every week, according to the company.