Snack it Forward to launch Sunkist Fruit 2.0 at PMA Fresh Summit
Snack it Forward to launch Sunkist Fruit 2.0 at PMA Fresh Summit

Snack it Forward LLC announced the launch of Sunkist Fruit 2.0, a new line of natural and healthy freeze-dried fruit that will be unveiled by Snack it Forward under license from Sunkist Growers Inc. at the Produce Marketing Association's Fresh Summit Oct. 17–19 in Anaheim, CA. Following Fresh Summit, Fruit 2.0 will be rolling out to grocery, convenience and mass merchandise retailers nationwide beginning in the fourth quarter of 2014.
Fruit 2.0 is fat free, gluten free and 100 percent real fruit with no added sugar or colors. Its convenience makes it the perfect grab-and-go snack for work, school and sports.
According to the company, freeze drying is a state-of-the-art process that is better at maintaining the nutritional value and pure flavors of fresh fruit than dried, fried and baked methods.
In a variety of fruit items — Fuji apple slices, banana slices, strawberry slices and red seedless grape slices — Fruit 2.0 comes in vibrant and colorful bags, making healthy snacking exciting for kids and adults.
“We are launching this campaign on a national level and bringing a line of new items that work for big retailers, convenience stores, natural food stores and independent food channels alike," Nick Desai, chief executive officer of Snack it Forward LLC, said in a press release. "Sunkist Fruit 2.0 is a focused product line with the goal in mind of offering a high-velocity, low-SKU intensive program to enhance retailer produce offerings in a time when consumers are seeking convenient and new better-for-you snack options."