POM Wonderful launches new Antioxidant Super Teas
POM Wonderful launches new Antioxidant Super Teas
POM Wonderful, a leading premium refrigerated juice company and purveyor of pomegranates, is powering up the produce aisle with new Antioxidant Super Teas. The new line includes Pomegranate Lemonade Tea, Pomegranate Sweet Tea and Pomegranate Honey Green Tea. POM's top-selling Pomegranate Peach Passion White Tea will join the new Antioxidant Super Teas with a fresh new look and convenient new size.
Hitting store shelves in October, the new Antioxidant Super Teas combine the antioxidant power of premium 100 percent pomegranate juice with gently brewed teas.
Pomegranate Lemonade Tea is a fresh take on an all-time favorite, combining POM juice with sweetened lemonade and tea. Pomegranate Sweet Tea is a California twist on Southern tradition with sweet black tea and POM juice. Fans of POM's original Lychee Green Tea will enjoy new Pomegranate Honey Green Tea, which combines a refreshing blend of green tea with the natural sweetness of honey and rose flavors. Pomegranate Peach Passion White Tea will maintain the tropical flavors of passion fruit with sweet ripe peach to deliver a crush-worthy taste.
"POM Wonderful always innovates to meet growing demands, and with tea sales skyrocketing, we're capitalizing on momentum to offer consumers new ways to enjoy pomegranate juice," Dahlia Reinkopf, senior director of marketing at POM Wonderful, said in a press release. "Antioxidant Super Teas aim to reach new consumers looking for healthy on-the-go refreshments without any artificial flavors or artificial sweeteners."
POM Antioxidant Super Teas are available in 12-ounce sizes in POM Wonderful's iconic curved bottle with a suggested price of $1.99. They will be available in the produce section of mass and grocery stores nationwide. The launch will be supported with in-store displays, point-of sale, retailer promotions, freestanding inserts, trade advertisements, digital activations and public relations.