National Mango Board appeals to the processed mango industry
National Mango Board appeals to the processed mango industry
The National Mango Board hosted a free webinar about a month ago in an effort to familiarize importers of processed mangos with the group.
The webinar was designed to give a closer look at the NMB programs and show these importers how they may join the NMB. The NMB has been working extensively since 2005 to increase awareness and consumption of fresh mangos in the United States, and efforts have paid off with consumption of fresh mangos increasing 53 percent. Currently, the NMB is looking to gain the support of the processed mango industry to continue with its mission to raise knowledge and understanding of this versatile fruit.
The NMB hopes to grow its program efforts with the inclusion of processed mango products to broaden consumers’ mango eating experiences.
“Consumers look for ways to expand their eating routines, therefore, by developing platforms that would facilitate awareness of processed mango products we can help simplify consumers’ meal options and consequently increase the overall consumption of this delicious fruit,” said William Watson, executive director of the board. “Working together with both fresh and processed mangos at the NMB would be a real boost of energy that would help mangos become more prevalent not only directly to consumers but also with foodservice and retail outlets.”