Southern Specialties looking forward to increase in its fall volume
Southern Specialties looking forward to increase in its fall volume
Though there is a gap in mango supplies headed to the United States in September, Pompano Beach, FL-based Southern Specialties expects its fall volume to be up as much as 20-30 percent this year.
“If you stop growing, you start dying,” quipped Martin Maldonado, a tropical fruit specialist for the firm.
Repeating what everyone else in the industry is saying, Maldonado said low volume and poor quality at the end of the Mexican deal has combined with a slow start from Brazil to produce the September gap.
From October through December, Maldonado said the firm would be importing mangos mostly from Brazil, Peru and Ecuador, with a few supplies from Puerto Rico.
He said it will be pretty much status quo for Southern Specialties’ business mix, though the firm is doing a little more business with processors. This follows a trend in the industry that the National Mango Board is trying to capitalize on. More and more mangos are coming into the United States in a processed form — be it dried or frozen.
During the summer, NMB held a webinar trying to entice processors to join the board in an effort to increase overall consumption of mangos in both fresh and processed form.
Speaking strictly of the fresh product, Maldonado said the fall does not offer great promotional opportunities for retailers as mangos are “not a big holiday item. You don’t see mangos making it to the table on Thanksgiving or Christmas.”
On the other hand, he said consumers might be open to a mango promotion as the weather turns cold. “A tropical item can bring some sort of relief on a cold wintery day. Especially if you are Hispanic.”
Maldonado believes that in general the overall growth curve for mangos will continue in a positive direction as U.S. consumers find new ways to use the world’s most popular fruit.
“Yes, the upward trend will continue,” he said. “More mangos should make their way into salads and prepared foods.”