Domex Superfresh Growers launches apple recipe sweepstakes
Domex Superfresh Growers launches apple recipe sweepstakes
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, continues to provide retailers with innovative tools to connect with consumers with the launch of a new social media promotion called “Your Awesome Apple Recipe Sweepstakes.”
Domex will offer a suite of in-store and online partnership opportunities, including ready-to-post social content, pre-designed point-of-sale materials and co-sponsored #EatApples Twitter parties.
“Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content," Howard Nager, vice president of marketing for Domex, said in a press release. "Consumer-focused marketing programs like our 'Your Awesome Apple Recipe Sweepstakes' paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace. ”
“Your Awesome Apple Recipe Sweepstakes” utilizes the Superfresh hashtag #EatApples and the company’s Twitter, Facebook, Instagram and Pinterest social properties to connect consumers to apple recipes, new usage ideas and messages about health, wellness and a diet rich in fruits and vegetables. The photo sharing sweepstakes will start Sept. 15 and end Oct. 31.
To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favorite apple recipe or usage idea. The image caption should include the hashtag #EatApples and the company should be tagged @Superfreshgrowers.
Through a random drawing held in mid-November, three winners will be announced. One Grand Prize winner will receive $1,000, one first prize winner will receive $500 and one second prize winner shall receive $250.
Retailers who would like to find out more about “Your Awesome Apple Recipe Sweepstakes” and other potential partnership opportunities should contact Nager at [email protected].
The promotion landing page can be found at http://superfreshgrowers.com/awesomeapplerecipe.