Love Beets, a line of premium, all-natural, ready-to-eat beets, announced a company-wide rebranding campaign, featuring a fresh new look that more accurately reflects the brand's whimsical approach to preparing and eating beets. Its new, state-of-the-art packaging better aligns with its commitment to providing consumers with the best-tasting, highest-quality products. The new branding will hit shelves this month and will continue to roll out nationwide through the end of the year.

Love Beets' aesthetic shines a spotlight on both the brand's upbeat, cheeky personality and the beet itself, and challenges age-old stereotypes around eating this notoriously intimidating vegetable. The brand's logo, vibrant color pallet and signature smiley faces found on the front of its packages make beets approachable and remind consumers why they should incorporate this trending superfood into their daily diet.

"The creative evolution of Love Beets really brings to life the idea that beets are modern, fun and can be enjoyed by consumers of all ages," George Shropshire, vice president of Love Beets, said in a press release. "We're excited to reveal a whole new look and technology that make beets a hassle-free experience and even easier to snack on whenever, wherever."

Updated packaging for Love Beets products also adds greater visibility and accessibility for consumers on shelf and at home. Innovations include the following:

• Marinated Baby Beets in five flavors: New packs feature state-of-the-art peel-and-seal technology to keep each beet fresher for longer and allow for easier portioning and storage across meals, snacks and recipes. The packs now stand upright and may be opened and closed several times.
• Vacuum-Packed Cooked Beets (two varieties):  A new and improved seal keeps beet juices locked in and reduces the risk of refrigerator messes.
• Beet Juices (three flavors): Beet Juice, Super Tasty and a new Organic Beet Juice boast new, sleek container designs and sizes. Consumers will now be able to choose a 14-ounce re-usable glass bottle or a larger 20-ounce plastic bottle, all available in late November.
• Club Pack (two varieties): Labels have also been re-imagined with a series of delicious recipes and directions for how to prepare beets.

Love Beets' newly designed website and social platforms feature highly interactive and responsive sections, rich imagery and a lifestyle blog that will highlight health benefits of beets and their many uses — from salads and entrees to smoothies and desserts.

Love Beets' products are available in more than 6,500 retailers nationwide and in Canada.