Procacci Bros. joins Eat Brighter! campaign
Procacci Bros. joins Eat Brighter! campaign
Procacci Bros. Sales Corp., based in Philadelphia, is the newest produce company to join the Eat Brighter! campaign.
Eat Brighter! is a joint partnership between the Produce Marketing Association and the Sesame Workshop that will bring Sesame Street's lovable characters to the packaging of fresh fruits and veggies. The campaign has set its sights on increasing consumption of fruits and veggies among children aged 2-5.
Procacci Bros. will be featuring Sesame Street characters on its popular tomato products, namely its Santa Sweets authentic grape tomatoes (organic and conventional) and their UglyRipe heirloom tomatoes.
"We're thrilled to have the opportunity to feature Elmo, Big Bird and their Sesame Street friends on our products," Rick Feighery, vice president of sales at Procacci Bros., said in a press release. "Sesame Street continues to resonate as strongly as ever with children. We're looking forward to working with our retail partners to use the program to work more fruits and vegetables into children's diets."
"For many years now the connection that kids have felt with Sesame Street characters has been such a positive influence on their growing minds," Frank Paone, director of marketing, added in the press release. "This great partnership has the potential to make eating healthy fruits and veggies more fun for kids, which will in turn establish the healthy and nutritional diets that kids need, especially during their crucial developmental periods."
According to the National Poll on Children's Health conducted by the University of Michigan's C.S. Mott Children's Hospital, childhood obesity was identified as the number one children's health concern by parents across the United States. Over the last three decades the childhood obesity rate has tripled and the country is now at a cross roads where the rate of children and adolescents that are classified as overweight or obese exceeds one-third.
"Parents today face huge challenges in getting their kids to eat fruits and veggies, even delicious ones like blueberries, avocados or our Santa Sweets tomatoes," Paone added in the press release. "Kids are conditioned to think that fruits and veggies are healthy, and to them healthy often means bland or bad tasting. The Sesame characters will provide an opportunity for suppliers like us to reach kids and open their eyes to the reality that fruits and veggies can be just as tasty as other snacks."
Procacci Bros. expects to launch its new Eat Brighter! packaging this fall.
