Del Monte Fresh teams with Disney on DVD promotion
Del Monte Fresh teams with Disney on DVD promotion
Del Monte Fresh Produce N.A. Inc. in Coral Gables, FL, announced that it will partner with Disney to promote the upcoming DVD release of "Leroy & Stitch," the newest adventure from the original "Lilo & Stitch" series.
"We are very excited about this promotional tie-in with Disney because it promotes the release of the DVD in a fun way that encourages kids to eat more healthy fruits, and in this case, our delicious Del Monte Gold extra sweet pineapple," Matt Smith, vice president of marketing, said in a statement .
Consumers can get a $3 rebate off the "Leroy & Stitch" DVD with the purchase of a Del Monte Gold Extra Sweet Pineapple and a "Leroy & Stitch" DVD. The rebate offer will be featured in all the tags of Del Monte Gold extra sweet pineapples, available at retail stores through Aug. 31.
The DVD release is set for June 27.
"We are very excited about this promotional tie-in with Disney because it promotes the release of the DVD in a fun way that encourages kids to eat more healthy fruits, and in this case, our delicious Del Monte Gold extra sweet pineapple," Matt Smith, vice president of marketing, said in a statement .
Consumers can get a $3 rebate off the "Leroy & Stitch" DVD with the purchase of a Del Monte Gold Extra Sweet Pineapple and a "Leroy & Stitch" DVD. The rebate offer will be featured in all the tags of Del Monte Gold extra sweet pineapples, available at retail stores through Aug. 31.
The DVD release is set for June 27.