Watsonville Coast Produce celebrating 40 years
Watsonville Coast Produce celebrating 40 years
Watsonville Coast Produce, a distributor of a full line of produce items, based in Watsonville, CA, is celebrating its 40th year in business this fall and will hold a festival next month to recognize those that have contributed to its success.
"Hard work, loyal employees and partners working together" are what Gary Manfre, a partner in the business, attributes to the success and longevity of the company.
Manfre and partners bought what is now known as Watsonville Coast Produce Inc. on Oct. 1, 1974. At that time, the business was a seven-man operation on Menker Street in a modified barn. With long hours and hard work, the business has grown to what is now a 100-person staff in a 45,000-square-foot facility.
Among the staff family working there are a number of Manfre's family members, some of whom have been working there for over 35 years. The company also employs more than one family member of many Watsonville residents. For example, a member of sales support team has her father and brother working as drivers, her uncle is shipping foreman and her cousin works in the bookkeeping department. This family-like atmosphere creates a level of loyalty and commitment to provide the best service possible, and is a huge part of the company's success.
The 40th anniversary celebration festival will kick off Sept. 27 and will be focused on produce, employees and partners on-site at their facility. The week following the festival there will be food, raffles and more for the staff to continue the celebration.