Canneberges Québec launches new cranberry snacks
Canneberges Québec launches new cranberry snacks
Canneberges Québec, founded in 1995 by Denis Bédard, the fourth producer of cranberries in Quebec, produces around 6 million pounds of cranberries per year. A specialist in fresh berries, the bulk of their yields are sold to Fruit D’or with whom they have a non-compete agreement.
Having to transform product to honor the non-compete agreement helped spark the idea for a cranberry snack-pack, according to Denis Bédard’s son, Patrick Bédard. Mixing a little sweet with the sour, Canneberges Québec have developed a snack pack of fresh berries with dipping sauce with a choice of caramel or chocolate sauce. One hundred percent Canadian, from the sauce to the packaging and of course the Quebec-grown berries, the treats have been a hit with taste-testers.
“We wanted to develop a new product to help make fresh berries attractive as an option,” said Patrick Bédard. “We knew kids would love the dip but we’ve since realized through taste tests, that adults love it too.” Noting that adults seem to lean more towards a preference for chocolate, while kids leaned towards the caramel in recent taste tests.
Four years ago, they decided to plant new varieties of cranberries obtained from Rutgers University in New Jersey. The varieties produce more fruit and are faster growing, allowing for an earlier harvest.
“There is also a variety that is specially developed for fresh berries. The advantage is one, they are faster-growing and two, the shelf-life of the fruit is extended,” Bédard said.
Shelf-life for fresh cranberries is usually until December, in time for the holidays. The specialized variety extends shelf-life until March with proper refrigeration. “It would allow us to have fresh cranberries until March,” Bédard added.
Canneberges Québec is working on the development of other varieties from Rutgers that are not currently in commercial production. They have 3x3 ft. trials throughout the farm of additional varieties and are helping to evaluate the adaptation to the Quebec climate, yields, berry size, disease resistance and more.
“Some of the varieties have a high sugar content and maybe one day, we’ll eat fresh cranberries just as is,” Bédard said.