'Tremendo' blazes new trail in chili pepper category
'Tremendo' blazes new trail in chili pepper category
Retailers and consumers alike are always on the lookout for new products. What makes new products succeed is an element of differentiation, quality and need. Onenew product ready to fill a gap is "Tremendo" chili peppers, a brand of chili peppers differentiated by its distinctively large size.
In fact, "Tremendo" jalape?os, the first of the "Tremendo" peppers to come to market, grow to a size of four to five inches in length, compared to the two to three inches a typical jalape?o reaches. The first cases of "Tremendo" jalape?os were harvested in Mexico and were scheduled to ship from south Texas around the first of June. These jalape?os will be available for shipment throughout the United States to traditional and ethnic retailers as well as wholesalers. The product will be available in one-and-one-ninth bushel cartons, sold bulk. Additional size bulk cartons as well as bags and clamshells may be made available at a later date. Other shippers are currently conducting production trials, and additional shipping points will be announced soon.
With quality and taste important considerations for consumers and retailers, the "Tremendo" is big on both, with the flavor and heat similar to that of regular jalape?os. Jalape?os, a member of the chili pepper family, are growing in popularity, and the USDA ERS has noted a steady increase in consumption. This increase is fueled by growing ethnic populations as well as growing interest in ethnic foods.
Melinda Goodman, director of marketing for Golden Sun Marketing, said in a statement, "The quality of this product is really outstanding, and its size creates a unique selling proposition that retailers can understand. It stays true to the category, but offers the retailer more to work with when building the displays and promotions to get consumer attention and ultimately consumer dollars."
While the "Tremendo" jalape?o is similar to its regular jalape?o counterparts, its extra size allows it to find a premium place in the category.
The vision for "Tremendo" is big, and not just big jalape?os. Golden Sun Marketing and Seedway LLC have come together to create a marketing partnership that includes exclusive pepper varieties and a select number of producers throughout the United States.
During the next 12-18 months, the "Tremendo" brand and marketing efforts will include a full line of large chili peppers that will include not only jalape?os but also Anaheims, poblanos, serranos and Hungarian wax peppers. The marketing partnership allows for exclusive production and premium brand development.
