Global Berry launches redesigned web site
Global Berry launches redesigned web site
Need to know the weather in Chile? Got it. What about up-to-date growing conditions for strawberries? Got that, too.
Global Berry Farms, marketer of the "Naturipe" brand, has launched its new web site -- www.globalberryfarms.com -- designed to provide its customers with a "one-stop shop" for fresh berries. Allowing access to real-time harvesting and shipping information, which has traditionally been largely unavailable via the web, will enable faster dissemination of necessary resources in a market with increasing consumer demand.
"As consumer demand for healthy food options continues to grow, berry suppliers must be prepared to provide their customers with the resources to quickly and strategically address the needs of consumers," Chris Mayhew, vice president of marketing for Global Berry Farms, said in a statement.
The new web site will provide users with updated weather conditions for various growing regions, real-time growing and shipping information for individual products, timely market updates for each product, merchandising tips and tricks, and growing news. It will also feature a different product each month on the homepage.
In addition, users can access various sales materials, advertising planning resources, handling and merchandising tips, nutrition information, background information about Global Berry Farms and its growers, as well as a media section, which provides recent press releases and high-resolution product images.
Global Berry Farms, marketer of the "Naturipe" brand, has launched its new web site -- www.globalberryfarms.com -- designed to provide its customers with a "one-stop shop" for fresh berries. Allowing access to real-time harvesting and shipping information, which has traditionally been largely unavailable via the web, will enable faster dissemination of necessary resources in a market with increasing consumer demand.
"As consumer demand for healthy food options continues to grow, berry suppliers must be prepared to provide their customers with the resources to quickly and strategically address the needs of consumers," Chris Mayhew, vice president of marketing for Global Berry Farms, said in a statement.
The new web site will provide users with updated weather conditions for various growing regions, real-time growing and shipping information for individual products, timely market updates for each product, merchandising tips and tricks, and growing news. It will also feature a different product each month on the homepage.
In addition, users can access various sales materials, advertising planning resources, handling and merchandising tips, nutrition information, background information about Global Berry Farms and its growers, as well as a media section, which provides recent press releases and high-resolution product images.