Capespan North America launches ClemGems
Capespan North America launches ClemGems
Capespan North America, a leader in supplying deciduous and citrus fruit year-round to North American retailers, club stores and wholesalers, announced the launch of ClemGem, the brand name for the company’s clementines and other easy-peeling soft citrus products.
“We developed the branding to be especially kid-friendly,” Mark Greenberg, chief executive officer of Capespan North America, said in a press release. “Consumer attraction to clementines and other easy-peelers has grown dramatically in recent years. The product is healthy, great-tasting and available year-round. That they are easy to peel makes them very popular with kids.”
Greenberg said that Capespan North America will source the highest quality clementines and Mandarins from South Africa, Chile and Peru and will market them to the consumer as ClemGems in the summer and early autumn months. “We will package the ClemGems in the popular two-, three- and five-pound bags at facilities in New Jersey, California and Texas," he said. "We will also be marketing domestically produced ClemGems in the winter and spring.”
The products will be available at retail and club stores nationally.
Greenberg added that it is clear that the soft citrus sector into which ClemGems fall responds well to branding. “This drove our decision to make the packaging appealing to both parents and children,” he said.