Giumarra and Luv'ya refresh the apple category with new flavor-based program
Giumarra and Luv'ya refresh the apple category with new flavor-based program
Los Angeles-based Giumarra Cos. and New Zealand-based Luv'ya Apple Co. have combined efforts to focus on a flavor-based apple program.
"Eve is a delicious improvement versus standard Braeburn and even the other high-color Braeburn strains," Tom Richardson, manager of Giumarra's Wenatchee division, said in a statement. "It has that tangy Braeburn flavor, but being sweeter, it is more suitable to the North American taste preference."
The drive to improve apple taste is taking place down under, where two of America's favorite apple varieties -- the Braeburn and the Gala -- were created. New Zealand orchardists on the Luv'ya team have spent the past five years developing new apple varieties that take flavor to a new level.
Even before a single seed is planted, the team will have gone to great lengths to select an ideal climate for each apple variety. During the growth process, the apples' sugar and acid levels are carefully monitored to ensure the proper harvest times so the apples are perfect examples of their varieties. The team has even gone so far as to develop a structured storage process to ensure a consistent eating experience for the consumer.
The companies also support a strong and intensive research and development program. The program's newest variety, called 'Eve', is a strain of a red Braeburn and has a full (90-100 percent) red blush at maturity. The apple has a firm, crisp flesh and is sweeter than standard Braeburn. The company is also planning to introduce several new varieties, such as the Tentaion, in coming seasons.
In fact, the team has been so successful with its flavor-based program that the 'Eve' apple has been selected as one of New Zealand's five icon foods for the New Zealand Masterclass. The program is an interactive workshop showcasing New Zealand's most successful and innovative food and beverage brands and products.
The Eve apples will be available in volume from this June through September.
"Eve is a delicious improvement versus standard Braeburn and even the other high-color Braeburn strains," Tom Richardson, manager of Giumarra's Wenatchee division, said in a statement. "It has that tangy Braeburn flavor, but being sweeter, it is more suitable to the North American taste preference."
The drive to improve apple taste is taking place down under, where two of America's favorite apple varieties -- the Braeburn and the Gala -- were created. New Zealand orchardists on the Luv'ya team have spent the past five years developing new apple varieties that take flavor to a new level.
Even before a single seed is planted, the team will have gone to great lengths to select an ideal climate for each apple variety. During the growth process, the apples' sugar and acid levels are carefully monitored to ensure the proper harvest times so the apples are perfect examples of their varieties. The team has even gone so far as to develop a structured storage process to ensure a consistent eating experience for the consumer.
The companies also support a strong and intensive research and development program. The program's newest variety, called 'Eve', is a strain of a red Braeburn and has a full (90-100 percent) red blush at maturity. The apple has a firm, crisp flesh and is sweeter than standard Braeburn. The company is also planning to introduce several new varieties, such as the Tentaion, in coming seasons.
In fact, the team has been so successful with its flavor-based program that the 'Eve' apple has been selected as one of New Zealand's five icon foods for the New Zealand Masterclass. The program is an interactive workshop showcasing New Zealand's most successful and innovative food and beverage brands and products.
The Eve apples will be available in volume from this June through September.