Del Monte Fresh partners with Dannon for summer promotion
Del Monte Fresh partners with Dannon for summer promotion
Del Monte Fresh Produce, a leading distributor of fresh-cut fruit, is partnering with the yogurt giant Dannon Co. Inc. to launch the "Summer Smoothie" promotion.
For a limited time, consumers can obtain one of over 2 million instant redeemable coupons found on Del Monte fresh-cut fruit items, including pineapple chunks, cut melons and party trays. The coupon will feature $1 off the purchase of two quarts of select Dannon yogurt products. The coupons will be available in participating retail stores and will run through the month of June.
Demos featuring smoothies made with Del Monte fresh-cut fruits and Dannon yogurts will be held at participating retailers. In-store point-of-sale materials including shelf danglers and recipe cards will also support the promotion. The foil lid on Dannon All Natural quarts (plain, plain non-fat, plain low-fat and vanilla low-fat) will include one of five smoothie recipes. "The combination of Del Monte fresh-cut fruits and Dannon all-natural yogurts allows consumers to create fun, refreshing, and nutritious summer smoothies for the whole family," Matt Smith, vice president of marketing for Del Monte Fresh Produce N.A., said in a statement.
For additional information on the promotion, log on to www.freshdelmonte.com/promotion or www.dannonkitchen.com.
For a limited time, consumers can obtain one of over 2 million instant redeemable coupons found on Del Monte fresh-cut fruit items, including pineapple chunks, cut melons and party trays. The coupon will feature $1 off the purchase of two quarts of select Dannon yogurt products. The coupons will be available in participating retail stores and will run through the month of June.
Demos featuring smoothies made with Del Monte fresh-cut fruits and Dannon yogurts will be held at participating retailers. In-store point-of-sale materials including shelf danglers and recipe cards will also support the promotion. The foil lid on Dannon All Natural quarts (plain, plain non-fat, plain low-fat and vanilla low-fat) will include one of five smoothie recipes. "The combination of Del Monte fresh-cut fruits and Dannon all-natural yogurts allows consumers to create fun, refreshing, and nutritious summer smoothies for the whole family," Matt Smith, vice president of marketing for Del Monte Fresh Produce N.A., said in a statement.
For additional information on the promotion, log on to www.freshdelmonte.com/promotion or www.dannonkitchen.com.