Regional poly bags to promote locally grown produce
Regional poly bags to promote locally grown produce
Black Gold Farms has recently kicked off its 2014 summer red potato harvest with its popular locally grown programs. The programs correspond with Black Gold Farms' harvesting schedule, which starts in Texas and transitions through additional growing regions including Georgia and the Mississippi Delta before heading north into Indiana and the Red River Valley.
Unique five-pound poly bags have been developed for each specific region that features local imagery and messaging that will resonate with local consumers. In addition to on-pack messaging, there is also the opportunity for retailers to develop regionally specific campaigns and customizable point-of-sale materials to emphasize in-store product displays, as well as geo-targeted social media campaigns.
Black Gold Farms' strategic network of farms has allowed it to meet the demand from retailers and consumers for locally grown produce, including red potatoes. These locally grown programs have increased Black Gold Farms' overall sustainability efforts with reduced food miles and keeping as much business local as possible.
"With the benefit of being the only potato grower and packer with our unique geographic diversity, we are able to provide a distinctive and exciting locally grown program for summer red potatoes," Leah Brakke, director of marketing for Black Gold Farms, said in a press release. "We see this as a huge opportunity for our retail customers to showcase local product and packaging that they can take pride in. Every location is different, and we want to capture that essence as much as we can."
