JemD Farms and Agricola El Rosal transition to Red Sun Farms
JemD Farms and Agricola El Rosal transition to Red Sun Farms
JemD Farms and Agricola El Rosal have begun the final phases of their brand transition strategy, which will result in the group becoming Red Sun Farms.
The change has been ongoing for the past three years and has been designed to take advantage of the three company's synergies including logos, corporate cultures and places emphasis on the well-known consumer brand.
Consumers are already familiar with "Red Sun," the brand that has been on the company's exclusive basket weave Artisan Series packaging, in the news and on the consumer table for over a decade.
"Three years ago, it was one of our corporate goals to become a single entity," Jim DiMenna, president of Red Sun Farms, said in a press release. "When Agricola El Rosal and JemD International announced their merger completion in 2010, our brand transition strategy was put into motion. Our expanding product and customer base determined the timeline which brings us to today. As we continue to grow and build more greenhouses across North America that further increases our retail business segment, we wanted to finalize our brand identity with one the consumer could identify with during and after their shopping experience. With this goal in mind, we've gone to our roots with Red Sun Farms.
"We are pleased to reach the next phase of our implementation strategy with our new name officially unveiled," DiMenna added in the press release. "The goal of the brand transition strategy is to further connect with our consumers on all platforms, internally and externally. Our customers already identify and have placed their buying confidence in the 'Red Sun' brand, so this was a natural next step."
"Having a synonymous trade name with a recognized consumer brand-name, has been our transitional B2B and B2C brand strategy for a few years now, and I am pleased to see it come to fruition," Sabrina Pokomandy, marketing and public relations manager at Red Sun Farms, said in the press release.
Red Sun Farms grows tomatoes, Bell peppers and cucumbers in over 500 acres of state-of-the-art greenhouses in Canada, Mexico and the United States. It have received accolades such as one of the 50 Best Managed companies in Canada and most recently, was named one of the five top marketers and growers in the world at the Tomato Inspiration event.
