Allegiance partners with new upscale banner
Allegiance partners with new upscale banner
Allegiance Retail Services LLC announced the opening of Farmtastic Market, a new banner located in Whippany, NJ.
Farmtastic, owned and operated by Roberto Laracca, has a focus on the perishable departments, but the full-service supermarket also provides shoppers upscale amenities such as a coffee bar with wifi, a juice bar and a large prepared food section featuring daily selections and grab-and-go offerings. There is also a full service pharmacy inside the store to provide customers additional convenience.
“We are thrilled to serve the consumer with all of the new features and services Farmtastic has to offer," Laracca said in a press release. "By partnering with Allegiance, we are able to expand into a new banner that meets the needs of the community."
Allegiance Retail Services supports independent supermarkets by providing them with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products.
"We are excited to celebrate the grand opening of Farmtastic Market and continue to expand our diverse store base," Michael Stolarz, president and chief operating officer of Allegiance Retail Services, said in the release.
David Maniaci, chairman and chief executive officer, added, “I would like to congratulate Roberto Laracca on the opening of Farmtastic Market and look forward to the success of the store.”