NatureSweet Cherriots tomatoes launch as ready-to-eat snack
NatureSweet Cherriots tomatoes launch as ready-to-eat snack
NatureSweet, a leading grower of premium, branded fresh tomatoes, has introduced a new line of ready-to-eat snacking tomatoes called Cherriots.
These bite-sized tomatoes meet the growing demand for snacks that support a healthy lifestyle. Cherriots will be sold in a convenient pull-apart three-pack.
"Studies show that adults eat almost half of their food between meals," Michael Joergensen, marketing director of NatureSweet, said in a press release. "At the same time, consumers are demanding healthier options to take with them to the office, school, or wherever they go. Cherriots are perfect for those who want to maintain a healthy diet when they're away from home."
Nine out of 10 consumers who bought Cherriots said they would keep buying them, according to a survey taken soon after the snacking tomatoes hit the market. Consumers hailed Cherriots as being a unique offering for produce snacks.
NatureSweet upholds the promise of vine-ripened and hand-picked freshness with bold, innovative packaging. Sold in three-packs with about a dozen red tomatoes per pack, Cherriots can easily be broken into individual units for ease of carrying in a lunchbox, purse or gym bag.
As with every NatureSweet tomato, Cherriots are grown in the controlled environment of a greenhouse from seeds. Cherriots are allowed to fully ripen on the vine, which produces exceptional flavor and consistent quality year round.