Early start for Gourmet Trading’s season
Early start for Gourmet Trading’s season
Larger California blueberry volume will translate to increased promotions for Gourmet Trading Co. and its customer base. Marketing Manager Chloé Varennes said the company markets blues throughout North America as well as Europe, Asia and Australia.
Gourmet Trading is headquartered in Los Angeles and has a 125-acre farm in Delano, CA. “Our blueberry farm will be starting two weeks earlier than previous years due to great weather,” she told The Produce News. “The season typically begins in early May, but this year we are due to begin in mid-April.”
Along with increased volume, Varennes is expecting good quality and large blueberries this season.
“Retail is our largest customer base,” she went on to say. “We also sell to foodservice and wholesalers.”
Blueberries are packed under the “Gourmet Trading Company” brand, which will feature the “California Grown” logo this season. Berries are also marketed under the “Green Giant Fresh” brand.
The company offers a host of packing options for its customers including 12x4.4-ounce, 12x6-ounce, 12x1-pint, 8x18-ounce, 12x24-ounce and 12x32-ounce sizes.