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Mother’s Day — time to go for the gold

Mother’s Day is Sunday, May 11, and it’s traditionally an extremely busy floral holiday. According to an IPSOS - Insight Floral Trends Consumer Tracking Study, a third of adults buy flowers or plants as gifts for Mother’s Day, and it accounts for 25 percent of yearly floral holiday dollars.

There is optimism among some supermarket floral executives hoping that Mother’s Day, along with the other spring holidays, will erase their year-to-date sales deficits.

One Midwestern supermarket floral director whose stores were hit especially hard by a snowstorm on Valentine’s Day told The Produce News, Mother’s Day is the company’s “time to shine.” Customers are excited about spring and with the diversity of floriculture products available, he expects to make up lost ground from weak winter sales.

Bradley Gaines, director of floral for United Supermarkets in Lubbock, TX, agreed. “We had a strong Valentine’s Day and we are expecting a very strong Mother’s Day too. We’re anticipating a 10 percent to 15 percent increase over last year,” Gaines said. “We offer such a wide range of choices at Mother’s Day, there is something for everybody.”

Are you wondering what floral trends and best sellers to prepare for this Mother’s Day? The Society of American Florists asked the country’s top designers and florists to describe what’s in style this year, from popular flowers and colors to designs. This is a compilation of their Mother’s Day flower trends according to Aboutflowers.com.

Popular flowers (in alphabetical order)

Callas

Freesia

Gerberas

Hydrangeas

Irises

Lilies

Orchids

Roses

Tulips

Popular colors and combinations

Pink is the traditional favorite.

Monochromatic (flowers in the same color).

Hot pink and berry tones combined with shades of red.

Hot pink and orange.

Citron and purple.

Shades of orange hues — tangerine to peach.

Purple accented with bright green.

Purple, lime green and magenta.

Pink, coral and green together.

Popular floral designs

Monochromatic floral arrangements.

Floral arrangements designed in baskets.

Strong botanical or color groupings surrounded by beautiful smaller flowers and foliage.

Natural, earthy and garden-style arrangements in vintage-style glassware.

Soft and feminine mixed flower combinations.

Simple, monobotanical (one flower variety) designs in clear glass vessels.

Popular flowering plants (in alphabetical order)

Azaleas

Chrysanthemums

Dish gardens

Gerberas

Hydrangeas

Kalanchoes

Orchids

Mother’s Day is rapidly approaching and now is the time to make the necessary preparations in order to maximize your profits. As one industry expert told Floral Marketing in The Produce News, Mother’s Day is the time to “go for the gold.”

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