Spring has sprung, despite the weather
Spring has sprung, despite the weather
The first day of spring was officially ushered in March 20, but outside my office window there remain more than 18 inches of snow blanketing dormant grass. This cruel winter season unfortunately refuses to release its grasp on the northern parts of the United States. Meanwhile, on the West Coast, hot weather and lack of rainfall continue to challenge flower growers.
In this edition we present an in-depth article on the effects of the California drought on flower farms; Bill Prescott recaps Women’s Day for us; and we provide useful information on the spring holidays. During the six-week period from mid-April through May there are six special occasions that offer ample opportunities to sell more flowers and Cindy Hanauer writes about why Arbor Day and Earth Day shouldn’t be overlooked.
We’ve just returned from the World Floral Expo in Chicago with stories and pictures of that event. We also preview the FPFC Northern California Expo, the Hortiflorexpo IPM in China, Cultivate ‘14 in Columbus, Ohio, and the International Floricultural Expo in New Orleans — numerous upcoming occasions for floral networking and cutting-edge industry information.
Looking ahead to the May issue of Floral Marketing in The Produce News, we’ll cover Memorial Day, preview Father’s Day, and talk about the approaching graduation and wedding seasons. We’ll actually be discussing summer — I wonder if the snow will be gone by then?
Please continue to share your comments and ideas so we remain a relevant source of news and information for the ever-changing floral industry. You can email us at either [email protected] or our recently launched address, [email protected]. We look forward to hearing from you.
Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or [email protected].