Tristan Kieva joins Sun Pacific
Tristan Kieva joins Sun Pacific
Sun Pacific, the Los Angeles-based grower-shipper known for its recent success in launching the national Cutie clementine program, announced the hiring of Tristan Kieva as its new vice president of marketing.
Ms. Kieva has been in the produce industry for 16 years, the last seven of which were spent at Frieda's Inc. in Los Alamitos, CA, where she rose to the position of vice president of sales and marketing. Prior to Frieda's, she worked as marketing director for Paramount Farms in Los Angeles, and as the corporate marketing manager for Smart & Final in Vernon, CA.
Barney Evans, general manager of Sun Pacific, said in a statement, "This position was newly created not only to place more emphasis on our marketing efforts to assist in the company's growth but also to recognize the continued need to communicate directly to the consumer."
Ms. Kieva called her move to Sun Pacific "a great opportunity to assist the company in becoming more relevant to the consumer and selling more product through the retailers front register." She added that her immediate goals will be to assist the company on its focus with key retailers to increase awareness of both its clementine and kiwi ripening programs.
Founded in 1969, Sun Pacific, a grower-shipper of premium quality Navels, Valencias, clementines, kiwifruit, tomatoes and table grapes, has seen substantial growth over the decades, which most recently is fueled by its clementine and kiwifruit programs.
Ms. Kieva has been in the produce industry for 16 years, the last seven of which were spent at Frieda's Inc. in Los Alamitos, CA, where she rose to the position of vice president of sales and marketing. Prior to Frieda's, she worked as marketing director for Paramount Farms in Los Angeles, and as the corporate marketing manager for Smart & Final in Vernon, CA.
Barney Evans, general manager of Sun Pacific, said in a statement, "This position was newly created not only to place more emphasis on our marketing efforts to assist in the company's growth but also to recognize the continued need to communicate directly to the consumer."
Ms. Kieva called her move to Sun Pacific "a great opportunity to assist the company in becoming more relevant to the consumer and selling more product through the retailers front register." She added that her immediate goals will be to assist the company on its focus with key retailers to increase awareness of both its clementine and kiwi ripening programs.
Founded in 1969, Sun Pacific, a grower-shipper of premium quality Navels, Valencias, clementines, kiwifruit, tomatoes and table grapes, has seen substantial growth over the decades, which most recently is fueled by its clementine and kiwifruit programs.