California Giant pumps up sales with Bowflex
California Giant pumps up sales with Bowflex
California Giant Berry Farms is launching a national consumer sweepstakes event partnering with two exciting and unique companies during the peak strawberry season.
Together with Nautilus and Litehouse Dressing, Cal Giant has developed an enticing way to increase consumer purchases while communicating their mutual goal of health and fitness. These three companies are collaborating on a national sweepstakes offer called Sweet-Balance.
The California Giant message to consumers and the retail trade has been focused on health and nutrition supported by certification from the American Heart Association earned early last year. As the company moved forward with promotional plans for 2006, it was very easy to find partners also focused on the effort to communicate the importance of balancing nutrition and fitness. What better way than to partner with the fitness company responsible for developing the famous Bowflex exercise machine.
Nautilus is supporting the promotion event by providing the winning prizes for consumers entering the sweepstakes program on-line at www.sweet-balance.com. The winning entry in the 10-week sweepstakes beginning May 1 will receive a complete home gym valued at over $10,000 with the famous Bowflex machine included.
Litehouse Dressing is also a natural fit for this promotion, as it has just recently launched a new line of yogurt-based fruit dips to consumers capitalizing on the dairy benefits as part of a daily diet. Recipes featuring California Giant strawberries and Litehouse fruit dips as part of the promotion will provide quick and healthy solutions to busy families on the go. These two delicious ingredients promise sweet rewards for consumers this spring and summer.
The Sweet-Balance sweepstakes, which will run May through mid-July, is promoted to consumers through on-pack advertising, national print and web advertising in partnership with Health magazine, and in-store recipe offers.
California Giant is very pleased with the connection to Health magazine as the advertising vehicle in the promotion. Health is one of the more trusted health and wellness magazines, giving women the most credible, useful and up-to-date information and inspiration on how to live a healthier and happier life. The sweepstakes ad will run in the June issue, and an e-mail blast to Health subscribers in mid-June will provide valuable information about the sweepstakes and link to entry web site.
Ultimately, partners in the promotion will raise awareness and demand for "California Giant" brand strawberries and Litehouse products. Consumers entering the sweepstakes will opt-in on www.sweet-balance.com to provide contact information, which will be captured for further direct consumer communication and promotion opportunities by California Giant and promotion partners.
Together with Nautilus and Litehouse Dressing, Cal Giant has developed an enticing way to increase consumer purchases while communicating their mutual goal of health and fitness. These three companies are collaborating on a national sweepstakes offer called Sweet-Balance.
The California Giant message to consumers and the retail trade has been focused on health and nutrition supported by certification from the American Heart Association earned early last year. As the company moved forward with promotional plans for 2006, it was very easy to find partners also focused on the effort to communicate the importance of balancing nutrition and fitness. What better way than to partner with the fitness company responsible for developing the famous Bowflex exercise machine.
Nautilus is supporting the promotion event by providing the winning prizes for consumers entering the sweepstakes program on-line at www.sweet-balance.com. The winning entry in the 10-week sweepstakes beginning May 1 will receive a complete home gym valued at over $10,000 with the famous Bowflex machine included.
Litehouse Dressing is also a natural fit for this promotion, as it has just recently launched a new line of yogurt-based fruit dips to consumers capitalizing on the dairy benefits as part of a daily diet. Recipes featuring California Giant strawberries and Litehouse fruit dips as part of the promotion will provide quick and healthy solutions to busy families on the go. These two delicious ingredients promise sweet rewards for consumers this spring and summer.
The Sweet-Balance sweepstakes, which will run May through mid-July, is promoted to consumers through on-pack advertising, national print and web advertising in partnership with Health magazine, and in-store recipe offers.
California Giant is very pleased with the connection to Health magazine as the advertising vehicle in the promotion. Health is one of the more trusted health and wellness magazines, giving women the most credible, useful and up-to-date information and inspiration on how to live a healthier and happier life. The sweepstakes ad will run in the June issue, and an e-mail blast to Health subscribers in mid-June will provide valuable information about the sweepstakes and link to entry web site.
Ultimately, partners in the promotion will raise awareness and demand for "California Giant" brand strawberries and Litehouse products. Consumers entering the sweepstakes will opt-in on www.sweet-balance.com to provide contact information, which will be captured for further direct consumer communication and promotion opportunities by California Giant and promotion partners.
