Consumers and retailers win with 'Celebrate Cinco And Win' sweepstakes
Consumers and retailers win with 'Celebrate Cinco And Win' sweepstakes
IRVINE, CA -- The California Avocado Commission unveiled an exciting new web-based consumer promotion, "Celebrate Cinco and Win." Designed to increase demand of fresh California avocados during the key Cinco de Mayo sales period, the innovative promotion is highlighted by a compelling Cinco de Mayo sweepstakes site showcased at the California Avocado Commission web site, avocado.org.
" 'Celebrate Cinco and Win' actively engages consumers with a diverse collection of exciting new guacamole and salsa recipes, as well as Cinco de Mayo party tips," Jan DeLyser, vice president of marketing for the California Avocado Commission, said in a May 2 statement. "We are aggressively promoting the 'Celebrate Cinco and Win' sweepstakes website with extensive on-line ad buys at highly trafficked websites, including allrecipes.com and epicurious.com, as well as pay-per-click advertising on Google and Yahoo."
Consumers visiting the Celebrate Cinco and Win sweepstakes site at avocado.org/cincodemayo_sweepstakes/ can register to win one of two Fiesta basket prizes ($500 value) and access mouth-watering fresh California avocado-based, Cinco de Mayo-inspired recipes. In addition, website registrants will receive two exclusive recipes via e-mail prior to the May 5 holiday.
"The California Avocado Commission is committed to increased awareness and consumption of Fresh California Avocados," said Ms. DeLyser. "We are pleased to launch the Celebrate Cinco and Win sweepstakes website to add some fun to this festive event."
" 'Celebrate Cinco and Win' actively engages consumers with a diverse collection of exciting new guacamole and salsa recipes, as well as Cinco de Mayo party tips," Jan DeLyser, vice president of marketing for the California Avocado Commission, said in a May 2 statement. "We are aggressively promoting the 'Celebrate Cinco and Win' sweepstakes website with extensive on-line ad buys at highly trafficked websites, including allrecipes.com and epicurious.com, as well as pay-per-click advertising on Google and Yahoo."
Consumers visiting the Celebrate Cinco and Win sweepstakes site at avocado.org/cincodemayo_sweepstakes/ can register to win one of two Fiesta basket prizes ($500 value) and access mouth-watering fresh California avocado-based, Cinco de Mayo-inspired recipes. In addition, website registrants will receive two exclusive recipes via e-mail prior to the May 5 holiday.
"The California Avocado Commission is committed to increased awareness and consumption of Fresh California Avocados," said Ms. DeLyser. "We are pleased to launch the Celebrate Cinco and Win sweepstakes website to add some fun to this festive event."