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4Earth Farms growing its conventional and organic Brussels sprouts programs

With 4Earth Farms' rebranding effort now well under way, the company (formerly MCL Fresh Inc.) continues to generate excitement with new acreage and increased yields in both conventional and organic Brussels sprouts.

"As the popularity of Brussels sprouts continues to grow, so does our commitment to expanding our sources and supplies" David Lake, chief executive officer and co-founder of 4Earth Farms, said in a press release. "Through strategic growing partnerships, increased acreage in both Mexico and California, as well as experimenting with different varieties of Brussels sprouts, we have taken what has traditionally been a cold-weather crop and successfully turned it into a year-round program."

"We are always looking for ways to help our customers drive sales, and providing consistent year-round supplies is our goal for all our core vegetable items," Mark Munger, vice president of sales and marketing, added in the press release. "We focused our efforts last year on making our year-round conventional Brussels sprouts program a success, and now our energies are being focused on doing the same for our organic Brussels sprouts program."

With organic products becoming increasingly mainstream and demand remaining high, the expansion Munger refers to encompasses an increase in the company's organic yield, including potatoes, pineapples, cabbage, green beans, cilantro, spinach and kale.

"I am not going to say that developing a year-round organic Brussels sprouts program has been easy — it has not," Anthony Innocenti, vice president of organic sales, added in the press release. "That said, but for a couple short gaps, we are very close to being there."

The company has cultivated a number of new Brussels sprouts grower relationships in the past six months, adding to its more than 2,000 harvested acres in California and Baja California.

"While focusing on supply, we have also focused on providing 4Earth Farms Brussels sprouts in a variety of ways," Munger added in the press release. "We are currently offering branded 4Earth organic bags and clamshells, 4Earth Farms conventional one- and two-pound pillow packs, Brussels sprouts on the stalk, bulk cases for both retail and foodservice customers, as well as we are fulfilling a number of private-label programs."

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