Del Fresco-Kraft joint promotion
Del Fresco-Kraft joint promotion
Del Fresco Produce Ltd. has teamed up with Roundy’s Supermarkets to participate in a Kraft co-promotion “Grilled Cheese with Tomato Sandwich.” Del Fresco will be providing beefsteak and cluster tomatoes.
The promotion, which started on Feb. 24, will run for a total of four weeks. When customers purchase two packages of Kraft singles, one tomato and a loaf of bread, they will save $2 on their next shopping trip.
“We are pleased to be working with Kraft and Roundy’s on this unique and innovative promotion," said Ray Mastronardi, vice president of Del Fresco. "We feel that promotions of this sort are not only a great way for saving the consumer money but also bring great awareness to the greenhouse tomato category.”