Fresh Solutions Network launches new Side Delights Gourmet Petite Potatoes
Fresh Solutions Network launches new Side Delights Gourmet Petite Potatoes
Fresh Solutions Network LLC has launched Side Delights Gourmet Petite Potatoes, With Side Delights Gourmet Petite Potatoes, consumers can add the flavor and color of specialty potatoes found in fine-dining restaurants to the meals they make at home.
“Consumers are looking for new ways to serve their favorite side dish (potatoes!), and growth of the specialty potato segment is leading the category at more than 9 percent year over year,” Kathleen Triou, president and chief executive officer of Fresh Solutions Network, said in a press release. “Quantitative concept tests confirmed strong consumer purchase intent for the ‘Side Delights’ brand, with nearly two-thirds of respondents saying they definitely or probably will buy Side Delights Gourmet Petite Potatoes when available in the stores they shop for groceries. They describe them as unique, higher quality, gourmet but for every day, and a good fit for their needs and lifestyle. Plus, the Side Delights packaging is visually exciting and features contemporary, bold graphics and appetizing photography that will grab your shoppers’ attention. The stand-up pouch bag enhances shop-ability and the promise of convenience, further stimulating consumer trial.”
Side Delights Gourmet Petite Potatoes are available in six varieties (Real Red, Pure Gold, True White, Powerful Purple, Fusion Fingerling and Classic Medley), each in a 1.5-pound heat-sealed, stand-up pouch bag with grab-and-go handle and resealable zipper closure. The potatoes are pre-washed, require no peeling due to their thin skin, and their small, consistent sizing ensures fast, even cooking, whether sautéed, roasted, steamed, boiled or grilled.
The launch is being supported with a pre-packed promotional display, an on-pack QR code directing consumers to an engaging website featuring recipes for Side Delights Gourmet Petite Potatoes (SideDelights.com), and a Facebook page (Facebook/Side Delights Potatoes). In addition, the Partners of Fresh Solutions Network will work with their customers to develop and execute customized merchandising, promotional and ad support plans to help ensure a successful launch that maximizes consumer awareness, trial and repeat purchases.
“We are excited about this latest innovation from Fresh Solutions Network and the opportunity it represents to increase consumer engagement in the category and help our customers drive superior category performance,” said Triou.