Idea Garden Marketing makes its debut at Southern Exposure 2014
Idea Garden Marketing makes its debut at Southern Exposure 2014
Idea Garden Marketing is bringing a fresh new face to produce marketing, making its official debut at Southeast Produce Council’s Southern Exposure conference in Orlando this weekend. From marketing strategy to overall branding, website development to social media strategy and implementation, Idea Garden Marketing is positioned to cultivate brands and grow businesses across the industry.
Although Idea Garden Marketing is officially introducing itself at Southern Exposure, its founders, John and Kim Avola, have a combined 11 years of marketing experience in the produce industry and are eager to bring their collective talent to the table in the new endeavor.
As former Vice President and six year veteran at Produce for Kids, Kim’s experience taking the company from a simple point-of-sale program to a year-round, multi-channel organization that works with retailers, suppliers and consumers, offers the ideal platform for the new full-service marketing company. John’s strong background in digital marketing provides him with the ability to take brands to the next level online. He is a featured speaker at Southern Exposure this year, presenting an educational workshop, "How Digital is Affecting Grocery Shopping Trends."
The company will also donate 3 percent of all fees to any non-profit organization of its clients’ choice.
“We are thrilled to officially launch a full-service marketing company focusing on produce. With John’s experience in digital marketing and my insight, it just made sense,” Kim said in a press release. “Our passion for the industry and backgrounds gives Idea Garden Marketing the foundation needed to build successful brands, all while helping causes that are important to our clients.”
Idea Garden Marketing is already making a statement in the industry, and specifically at Southern Exposure this year, by developing 2014southernexposure.com and managing the Southeast Produce Council’s online registration and new ExpoBadge process. Idea Garden Marketing has spearheaded other projects, including management of SPC's social media and seproducecouncil.com, as well as the development of the new spccharitygolfclassic.com website.