Tour de Fresh cycling event provides marketing opportunity to fresh produce companies
Tour de Fresh cycling event provides marketing opportunity to fresh produce companies
Organizers of the inaugural Tour de Fresh announced the collaborative industry event bringing fresh produce companies together for a four-day cycling event that will benefit United Fresh’s Let’s Move Salad Bars to Midwest Schools campaign. 
In the days leading up to the PMA Convention, fresh produce industry members of any skill level can travel 275 miles along the coast of California, starting in Carmel on Oct. 13 and finishing in Anaheim on Oct. 16.
Conceptualized by Cindy Jewell, California Giant Berry Farms director of marketing, and Anthony Gallino, vice president of sales, this not-for-profit event will not only unite companies, brands and people within the fresh produce industry, but also aims to raise a total of $84,750 to finance 30 salad bars.
“This is a way for our industry to organize an event that focuses on the very type of healthy activity and lifestyle choice that our products promote,” Jewell said in a press release. “Fresh produce growers, shippers, packers and vendors can all come together and show that we aren’t just talking about ways to live healthier, we are working to make it a reality.”
The Tour de Fresh event is currently accepting sponsors from all areas of the industry to cover operations and marketing costs. There are four limited-availability sponsorship levels: gold, silver, bronze and rider. Opportunities are available to join confirmed sponsors and riders from California Giant Berry Farms, Oneonta Starr Ranch Growers and FoodLink, as well as rider participants from Costco UK, Taylor Farms, Hannaford Brothers, CHEP and Crunch Pak.
“This event provides fresh produce companies with an incredible, multi-faceted marketing campaign,” Brock Nemecek, account manager at DMA Solutions, said in the release. “Sponsoring this event will not only elevate the Let’s Move campaign, but also provide a great nine-month promotional opportunity for those companies whose names will be included throughout all event marketing touch points.”
Companies interested in sponsorship opportunities can contact Brock Nemecek at 214/444-7454, Cindy Jewell at 831/728-1965 x258, or visit www.tourdefresh.com for more information. Once the full website is launched, it can be used by companies and individuals alike to make donations, support individual riders and their school beneficiaries, and download a training guide to prepare along with ride participants.